As a business association, the ADM represents the interests of the private market and social research institutes in Germany. The ADM member institutions achieve more than 80 percent of the Industry’s Sales. The ADM is the only association of its kind in germany.
Its main tasks include political advocacy, in particular by giving opinions and participation in political institutions ‘ consultations, advising and representing members, combating unfair Competition and self-regulation of market and social research through the development and enforcement of professional principles, rules of ethics and scientific quality standards.
ADM’s current board members are:
Bernd Wachter (executive board member)
Dr. Roland Abold