Every year, ADM conducts two recurring surveys. One of them is carried out once a year and focuses on our members’ basic data information. The other is conducted twice a year and surveys the industry’s business expectations.

All numbers are given voluntarily. Projections for the total market are therefore influenced by the members’ responsiveness as well as the accuracy of their answers. Wherever possible, the surveys’ results are complimented and modified through expert estimates to enable a comprehensive impression of the industry. These additional numbers can be found in the international “ESOMAR Industry Statistics”. Furthermore, double counting cannot be ruled out due to sub-contracting (turnover by both the commissioner and commissioned research agencies). As this circumstance has not changed over the past decades, today’s numbers are comparable to the numbers from past surveys.

As the numbers reflect developments in the market as well as for our members, time comparisons are only possible to a certain extent.

Please note that the tables and graphics are currently only available in German.