ADM Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V. is a business association which represents the interests of private-sector market and social research agencies in Germany. ADM members account for more than 80 percent of industry turnover. ADM is the only association of this kind in Germany.
Its principal duties include political lobbying, advising and representing members, taking action against unfair competition and promoting the self-regulation of market and social research by developing and implementing professional principles, rules of conduct and scientific quality standards.
