ADM’s member institutes account for over 80 percent of the industry’s turnover.

Therefore, we hold ourselves responsible to offer orientation to our members with our high claim to quality. At the same time, our association and our members set the standards for the entire industry. These pages offer insight into the industry of market and social research in Germany. Here, you can find the results of our recurring member surveys. We are also proud of our industry’s own complaints mechanism (Website only in German) “Rat der Dt. Markt- und Sozialforschung” and of supporting our initiative to publicly promote our trade (Website only in German) “Initiative Markt- und Sozialforschung“.