ADM’s mission and central tasks

The leading business association for German market and social research

As a business association, ADM represents the interests of the private market and social research institutes in Germany. ADM member institutions achieve more than 80 percent of the Industry’s Sales. ADM is the only association of its kind in germany.

Its main tasks include political advocacy, in particular by giving opinions and participation in political institutions ‘ consultations, advising and representing members, combating unfair Competition and self-regulation of market and social research through the development and enforcement of professional principles, rules of ethics and scientific quality standards.

ADM’s current board members are:

Bernd Wachter (executive board member)
Sebastian Götte
Dr. Roland Abold

Unsere Aufgaben

Aufgabe #1

Sicherung von Qualität & Wissenschaftlichkeit

Aufgabe #2

Politische Interessenvertretung

Aufgabe #3

Beratung & Vertretung von Mitgliedern

Aufgabe #4

Selbstregulierung der Markt- und Sozialforschung

Aufgabe #5

Zukunft der Markt-, Meinungs- und Sozialforschung